Event Management
On the System settings > Event management tab you’ll find two ways of categorizing events. Each serves a distinct purpose.- Funnel Events: Puts events into groups for tidy analytics
- Event Types: Key for learning. Designates whether an event is good, bad, or unimportant.
Funnel Events
With so many different events, charts and reports can quickly turn into a mess. Setting up your Funnel Events will set you up for more elegant analytics.Your funnel represents the path users take from discovery to conversion. Different businesses have different funnels, but they often follow a similar pattern.
- E-commerce Example: Browse products → Add to cart → Complete purchase
- SaaS Example: Sign up → Complete onboarding → Use key feature → Upgrade to paid
- Media Example: Visit site → Read articles → Share article
Event Types
An agent learns by sending messages to a user and studying changes in their event stream. Event Types are how you designate which events are good, bad, or irrelevant for learning. Aampe’s goal is to deliver more good events (purchases, subscriptions, etc.) and fewer bad events (unsubscribes). See our page on Event Types for step-by-step instructions on setting up event types and guidance on knowing the right type to use for each event.Event Management FAQs
How do agents use event data?
How do agents use event data?
Your event feed plays two important roles:
- enabling agents to learn which messages are effective in changing user behavior
- defining message eligiblity (e.g. only send this message to users who have done a specific action in a specific timeframe)