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Understanding Your Funnel

Your funnel represents the path users take from discovery to conversion. Different businesses have different funnels, but they often follow a similar pattern.
  • E-commerce Example: Browse products → Add to cart → Complete purchase
  • SaaS Example: Sign up → Complete onboarding → Use key feature → Upgrade to paid
  • Media Example: Visit site → Read articles → Share article

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Which Events to Choose

Focus on events that directly impact your business goals. These typically fall into four categories.
  • Conversion Events are your most important business outcomes like purchases, subscriptions, or upgrades. These are what ultimately drive revenue.
  • Intent Events show strong purchase or engagement interest like adding items to cart, starting trials, or creating a playlist.
  • Engagement Events show users are active and interested like opening the app, scrolling, or using certain day-to-day features.

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How Agents Use Funnel Events

Funnel events help agents understand the impact of the content they share with users. In order to compare events from before and after a message is sent, agents need to know the relative importance of each event. When agents can successfully measure the value of their actions, they can do more of whatever works best for your users. See this page for step-by-step instructions on setting up your funnel events.

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Event Rewards

Aampe allows you to specify how agents should value each unique customer event.
  • Dynamic Automatic Rewards (default)- Aampe periodically estimates the value of each event based on how often each event precedes conversion funnel events
  • Simple Reward Menu - directly assign high/medium/low value to any even
  • Negative - flag an event as undesirable (e.g. unsubscribes)
  • Irrelevant - tell agents to ignore the event for learning purposes
See our page on event rewards for more information, including step-by-step instructions on updating event rewards for your account.

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Getting It Right

For best results, we recommend setting up a high-fidelity feed of user events. From those events, choose a small number of conversion and intent events. Set the rest as engagement-level events. Additionally, configure the event rewards for any negative or irrelevant events The most effective events for agentic learning tend to be (1) the result of a user decision, (2) repeatable, (3) achievable. While rewarding agents for rare-but-valuable events is also important, they are less helpful for learning what kind of content is effective in influencing user behavior.