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Topics help you organise your Message Groups according to a shared theme, user journey stage, or product feature. They give structure to your content and offer an overview of how well different features and contexts related to your business are covered. Use Topics to:
  • Organise related Message Groups
  • View how many Message Groups are allocated to a Topic
Topic 1 Pn
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Why use Topics?

Image you have several Message Groups about your product’s Premium Plan feature — and these Message Groups are spread across 5 languages, 3 channels, and various contexts (new-user nudges, abandon flows, awareness messages, etc.). All of these can be organised under a single Topic: Music Premium. Topic2 Pn This makes it easy to see, at a glance, how many Message Groups relate to a specific feature or context. It also helps reveal imbalance: even if you have 50 Message Groups, they may all be about Feature A, with none covering Features B, C, or D. There’s no hard and fast rule to creating or naming Topics. They can be whatever you want them to be. But to start, here are some ideas for Topics you can try:
  • New User Onboarding
  • Educational Content
  • Promos & Deals
  • Abandon Cart

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Create a new Topic

Topic3 Pn
  1. Go to Monitoring → Topic Management.
  2. Click Create Topic.
  3. Enter a Topic name and, optionally, a description.
  4. Select any related Message Groups and Events (these can be edited later).
  5. Click Save to create the Topic.
Your new Topic will now appear in the list and can be edited at any time

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Add Message Groups to Topics

Topic(3) Pn There are multiple ways to assign Message Groups to Topics:
  • During Message Group creation: Select a Topic while setting up the new Message Group.
  • When editing a Message Group: Update the Topic selection from the Message Group setup view.
  • From Topic Management: Add Message Groups directly from the Topic Management list or the Topic details page.
Can you change the topic of a Message Group? Yes, you can change Topic assignments at any time.

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View Topic Details

Detal(4) Pn To view the details of a Topic:
  1. Go to Monitoring → Topic Management.
  2. Click on any Topic.
The Topic details page displays:
  • Related Message Groups
  • Related Events
From this page, you can:
  • Add or remove Message Groups
  • Move Message Groups to another Topic
  • Edit the Topic name or description
If you have any questions about Topics or how to use them, reach out to our Customer Success team anytime.