Curious about how your Labels are spread across Message groups? This view will show you gaps and opportunities to add more content
The Content Coverage view helps you understand how well your Labels are distributed across Message groups, and where there are opportunities to add more Alternates or balance existing ones. It brings together insights about combinations, balance, gaps, and opportunities — helping you identify where content can be expanded or optimised for better message variety and performance.
The grid represents pairs of Labels from two different Components (for example, Offering and Value Proposition).Each cell shows how often those two Labels appear together across all Message groups.
Rows represent one Component (e.g., Offering).
Columns represent another Component (e.g., Value Proposition).
Numbers in the cells show how many possible Alternate combinations exist between the two Labels across all Message groups where they appear together.
Coloured triangles in the cells highlight content gaps or content opportunities.
You can hover over a cell to view balance details and click a cell to see a detailed breakdown of Message groups.
Combinations represent the total number of possible Alternate pairings between two Labels, summed across all Message groups where those Labels appear together.The higher the number of combinations, the better. It means that there’s more variation possible within those Messages.
Balance shows how evenly Alternates are distributed between the two Labels in a pair, and can be viewed by hovering over a cell.If one Label has significantly more Alternates than the other, it indicates an opportunity to add more content for the underrepresented Label.
A gap appears when a Message group contains fewer than three Alternates for a given Label.These are areas where content variety is low and can benefit from adding more variations. In the grid, these are marked with an orange triangle.
An opportunity appears when both Components are used in a Message group, but only one of the selected Labels is present.Opportunities are indicated with a blue triangle. These are cases where a Label combination hasn’t yet been explored — adding Alternates for the missing Label can create new combinations.Additionally, Message groups where both Components appear but neither of the Labels are used are also classified as opportunities. These appear lower in the Opportunities table in the Detail view, and if only such opportunities exist for a Label pair, the blue triangle indicator is not shown in the grid.
