What Are Event Types?
Agents do their best work when provided with a diverse event stream. With so many events, however, agents need your guidance to know which events are good, bad, or unimportant.Our solution is Event Types, a setting in the Aampe composer where you can designate which events are good, bad, or unimportant.
How Event Types Work
Each action in a user’s event feed has a numeric reward value that tells agents how valuable that action is to your business.Some events are important and deserve larger rewards. Other events are bad and deserve negative rewards. Other events are unimportant and deserve no reward at all.
Agents measure the impact of their decisions by looking for sudden and large changes in the total reward observed before and after and event. Agents will determine the reward for each action, but need your guidance to know if the event is good, bad, or irrelevant.
Configuring Event Rewards in the Aampe Composer
-
In the Aampe Composer, navigate to
System setup > Event management -
Select an event and click on its
Type(you can also select multiple events using the checkbox) -
Select the appropriate event type for your chosen events and confirm your choice
Available Event Types
- Positive events
- Revenue - Immediate: Repeatable conversion events. (Making a purchase, hailing a ride.)
- Revenue - Recurring: Typically a one-time event that designates the start of a future stream of revenue. (Subscription signups. Enrollments in a mailing list.)
- Engagement: Any positive user activity (Opening the app. Adding to cart. Streaming content. Leaving a review.)
- Neutral events
- Irrelevant Events: Agents ignore these events. System-generated events.
- Negative
- Negative - Temporary: Undesirable events that do not limit future customer interactions (e.g. canceling a purchase)
- Negative - Permanent: Undesirable events that permanently limit future customer interactions (e.g. unsubscribes, membership cancellation)
A good rule of thumb for whether an event is irrelevant is, “Is this event for customer A the result of a decision made by Customer A?” If yes, the event is likely relevant and helpful for your Agents.
Examples of an irrelevant event:
Examples of an irrelevant event:
- Customer A receives a friend request from Customer B (relevant for Customer B, but irrelevant Customer A).
- Customer A is automatically unenrolled from their subscription after 2 years of inactivity.
FAQs
What happens if I mark an event to Irrelevant?Agents will stop factoring that event into message optimization. The event will still be tracked in your data, but won’t influence which messages get sent to users.