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What Are Label Weights?

Label Weights let you quickly shift messaging priorities without creating new campaigns. Simply increase or decrease a Label’s weight to see more or fewer messages with the associated label. Weights are particularly helpful for labels associated with specific product offerings, topics, or value propositions. When business priorities shift, you can adjust content priorities accordingly.
  • Offerings: toggle message volume based on inventory levels, seasonality, new products
  • Value Propositions: increase messages on ‘affordability’ to accompany a TV campaign
  • Topics: security, referral programs, changes to the app or website
Agents combine information from Label Weights with information they already have about an individual’s preferences, so any additional messages are sent to the most relevant users.

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How Label Weights Work

Each message in Aampe is associated with a set of labels. Behind each label is a probability model that tracks the label’s expected performance and confidence level. An Aampe Agent chooses labels by sampling from each probability model and selecting the label with the highest draw. This ensures higher-performing labels and their associated messages are selected more frequently, while still allowing Agents to occasionally explore content with other labels.

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Why Use Label Weights?

Priorities can change quickly, and Label Weights allow you to quickly communicate priorities to Agents.
  • Label weights take immediate effect. See results without waiting for Agents to learn on their own.
  • Labels are flexible. They can apply to an entire messages or to select variants of a message.
Example GoalAction
Your company wants to increase the number of users with 2FA enabledIncrease the weights for your security label
Your company has a new food line. You want to promote it.Increase the label weight for your new food line
Inventory is low for a specific product category. You want to send fewer messages for that category.Decrease the weights for any low-inventory product offerings

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How to Change Label Weights

Aampe provides two ways of adjusting Label Weights.

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Changing Label Weights in the Aampe Composer

  • In the Aampe composer, navigate toMonitoring > Label Management
  • On the Label overview tab, find the table of labels and choose Edit Relative Strength. Label Weight Menu Pn
  • Change the Relative Strength of the Label and save. Label Weights Relative Strength Pn

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FAQs

  • Does increasing a label weight guarantee more messages with that label?
    Increasing a label’s weight will increase its chances of being featured in a message, but results may vary depending on audience size, content quality, and other label weights.
  • Will changing label weights permanently change Agent priorities? Agents will make use of your Label Weights until they are removed (set to neutral). It’s possible, however, that increasing a label’s weight simply helps an agent learn more quickly that customers do not like content with that label.
  • What does Relative Strength of +50 mean? Is it 50% more messages? Because of differences in audiences, other label weights, and content quality, it is impossible to promise a specific increase in messages for a given increase in weight. We recommend starting with modest steps, monitoring the results, and then taking larger steps as needed.
  • Will increasing the weight of one label decrease the volume of messages sent to other labels? By design, Agents do not send every message to every person. If Agents are going to send ~3 messages to each customer this week and we increases a label’s weight, any increase in messages with that label will naturally crowd out messages with other labels.