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How It Works

Your CMS integration provides Aampe with real-time access to your product catalog, content library, or service listings. Agents can then reference this information when building personalized messages. Instead of static messages, you create templates with placeholders that get filled in automatically with the best content for each user at send time. For example, a message template might say “Check out this - now % off!” and agents will insert the most relevant product and current discount for each individual user.

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What You Can Connect

  • E-commerce Systems provide product information like names, prices, images, categories, and current promotions that can be inserted into messages.
  • Content Management Systems offer articles, videos, courses, or other content that can be recommended to users based on their interests and behavior.
  • Service Catalogs include offerings, schedules, availability, and booking information that can be personalized for each user’s location and preferences.
  • Inventory Systems provide real-time stock levels, enabling messages about low inventory, back-in-stock notifications, or alternative product suggestions.

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Advanced Use Cases

  • Abandoned Cart Recovery becomes incredibly powerful when agents can reference the specific items left in each user’s cart and suggest related products or provide targeted incentives.
  • Product Recommendations use both individual agent learning and your product catalog to suggest items that each user is most likely to purchase.
  • Dynamic Pricing messages can include current promotions, user-specific discounts, or time-sensitive offers that create urgency while respecting individual preferences.
  • Inventory Alerts notify users when items they’ve shown interest in come back in stock or when similar items become available.

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Benefits for Agents

CMS integration gives agents much richer information to work with when personalizing messages. They can learn not just what messaging style works for each user, but which types of products, content, or services resonate most. Agents also use CMS data to improve timing decisions, learning when users are most likely to engage with different types of offers or content. This creates a feedback loop where agents get smarter about both messaging and product recommendations, leading to better user experiences and higher conversion rates.

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Getting Started

Your development team will set up the technical connection between your CMS and Aampe. This typically involves API access or data sync processes that keep information current. Start with your most important or popular products and content. You can expand the integration over time to include more catalog information and advanced features.