How Aampe Audiences Work
Aampe audiences are different from typical marketing segments in that they define which users are eligible to receive a given message, rather than the result of assigning a user to receive a message. Messages can be assigned to any number of audiences. A healthy audience has many potential messages available. The task of each agent is to choose an effective sequence of messages.Common Audiences
Audiences allow you to align groups of message with groups of users. This ensures messages with specific language are sent only to appropriate subsets of users.
- “Welcome to The Company!” content goes to new users
- “We miss you!” content goes to churned users
Healthy Audiences
A healthy audience has vast and varied collection of conent available. Many Aampe customers find that churned users respond to evergreen content just as well as they respond to “come back” content. Agents will manage the frequency of messages for each user based on their activity. Assigning a large number of messages to an audience does not mean the audience will receive more messages.Building Your First Audience
Please note that in order to set up audiences, you need to integrate a data source.
- Log into Aampe
- Message Settings >> Audiences
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Click Create New Audience
- Give your audience a name
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Use the audience builder to create your audience
- Save (or Save & Create Message if you’re ready to create content for your audience)