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January 2026

Aampe surface creator

  • Users can now pull content from Aampe into Figma in addition to pushing Figma elements into Aampe template. Figma users can see how their creative assets look under all the different ways Aampe could potentially serve them.

Composer cleanup

  • Removed Sequences and other dated elements
  • Removed old docs embedded in our integration section
  • Added the user role and company logo alongside the user name (bottom left)

apps.aampe.com

A new collection of standalone apps to help Aampe customers create and improve their content. Current apps include…
  • Aampe Email Variable Config: Paste your email HTML and make it agentic ready by generating the fields required to add agentic copy.
  • Aampe Surface Creator: Connect your Aampe account to Figma to quickly turn your creative assets into Aampe-ready content
  • Surface Template Builder: Define a new Surface templates and test the JSON with a live API.
  • Relay: Harness the power of LLMs to generate content at scale while preserving all the conventions required for labels, learning, and clean measurement.
Continue reading for a brief overview of each app.

Topic management

Stay organized by grouping your content under Topics. Topics is a great way to organize content by team, objective, or any other heuristic.
December 2025

Test messages

  • Updated frontend experience for sending test messages
  • Learn how to send a test message with our updated experience

API key management

  • Updated frontend experience for API keys

Backend improvements for real-time decisioning

  • Better support for real-time, context-aware decisions based on user events
November 2025

Event management

  • Updated navigation. Renamed System setup/Funnel events to System setup/Event management
  • Revamped the concept of “Event rewards” to “Event types” based on early customer feedback. Simpler menu and additional options for negative events.
  • Read more about Event types

Content coverage

  • Updated visuals under Monitoring > Label management > Content coverage to avoid color saturation with high alternate counts
  • Read more about Content coverage

Labels via datasets

  • Datasets did not previously allow labels to accompany message content.
  • Read more about datasets
October 2025

Platform hardening

  • Internal monitoring for customers on the next-gen streaming backend

Roles and permissions

September 2025

Label weights

  • Increase or decrease the weights for specific labels to influence how often agents use them relative to other labels
  • Read more about label weights and how to use them

Email templates

  • Previously, email templates could not be cloned

Support for email messages via CleverTap

Support for messages via Whatsapp

August 2025

Managing multiple languages

Messages via Twilio