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Supported Data Sources

Don’t see your preferred data source? Send an email to [email protected] and we’ll find a solution.

Data Integration FAQs

Aampe needs a high-fidelity event feed that includes key conversion events and day-to-day engagement events.Read more about what a “good” event feed looks like.
For most customers, a daily sync is a good starting point. More frequent syncs will improve the accuracy of audiences, but introduces some cost and complexity.For real-time use cases (e.g. abandoned cart messages), you will want to send events to Aampe via API.Continue reading about what to consider when deciding how frequently to send data to Aampe.
Yes. Both event and user-attribute data should be formatted to be compatible with Aampe’s system. Depending on where your data originates, this may not require any work on your part.

Continue reading about data formatting
Event data is central to how agents measure their success and learn what messages successfully influence user behavior.User attributes are primarily used define which users are eligible for receiving a given message. Eligibility can also be based on events (we will send message ABC to users who have attribute X and performed Y action in the last week).Read a more detailed explanation of why we built Aampe agents to learn from events instead of user attributes.