Skip to main content
One of the fastest ways to scale your message library in Aampe—without writing entirely new content—is to reorder, omit, or swap components. Because Aampe messages are modular, every component (Greeting, Value Proposition, Offering, Incentive, CTA, etc.) can be rearranged to test new hypotheses with minimal effort. This technique is especially useful early on, when you are still exploring ways to give your agents more variations to speak to different types of users. It also multiplies the number of learnable variants your agents can test, dramatically increasing speed to insights. Swapcomp Pn

​
Why this matters

Different users respond to different kinds of content. Some prefer a Value Proposition upfront, others respond more when the Offering leads. Some engage best when the CTA appears earlier, and some prefer not to be explicitly told what to do (i.e. messages without a CTA!)

​
Ways to add variety quickly

  • Move components between Header and Body, other other sections
  • Lead with different components (Offering-first, Incentive-first, Value Proposition–first)
  • Omit optional components like Incentives or CTAs to create softer variants
  • Switch between short structures and more descriptive ones
  • Reorder components for slightly different reading flows and sentence structures
These small adjustments dramatically increase the number of combinations agents can personalize with

​
Things to keep in mind

  • Keep each message single-focus to preserve clean learnability (avoid multiple Value Propositions or multiple Offerings in the same message)
  • Ensure each component works even if another is omitted
  • Start simple — 2–3 components per message is enough to create large variety