Is it really 1:1 personalization if you’re just choosing the best of 5 possible messages? To avoid redundant messages and allow fresh content even with many customer-agent interactions each week, Aampe encourages building a deep content catalog with thousands or even millions of unique message variants.For most of us, this is a new way of thinking and working. How do you do this well? Here are a few tips for curating content within Aampe.
In the composer, you can examine your content library through the Content Personalization Map. A healthy map is balanced across offerings and value propositions (and perhaps other custom components as appropriate for your specific situation).If there are gaps in your Content Personalization Map, take a minute to add content that addresses those specific gaps.
Aampe only need as many labels as necessary. Labels should be distinct to product categories or communication concepts. Redundant or excessive labels will slow down learning.Variants are a different story. Aampe agents benefit from many variants for a given component and there is no harm to learning from a large number of variants. A good rule of thumb is to aim for 5 different message variants per label.
How many of your users are not assigned to an audience? How many users are assigned to multiple audiences? Understanding audiences is key to knowing whether a message is resonating with users or simply eligible for a larger number of users.Since Aampe audiences represent eligibility, it is normal for users to belong to multiple audiences at the same time.
Part of strategically managing agents is deciding which content to keep and which content to discard.Aampe is actively working to make this decision easier. Some messages will perform very well but only for a small subset of users. These are worth investigating. Other messages perform poorly across the board. These messages should be removed.
