Industry-Specific Event Samples
This guide provides comprehensive event examples for different industries, showing how to structure your events using the Aampe API/data dump. Each sample includes complete JSON payloads that you can adapt for your specific use case.E-commerce & Retail
Product Discovery Journey
Product Search Event{
"contact_id": "user_456789",
"event_name": "product_searched",
"timestamp": 1672531200,
"event_id": "search_001",
"metadata": {
"search_term": "wireless headphones",
"category": "electronics",
"filters_applied": ["brand:sony", "price:50-200"],
"results_count": 24,
"search_location": "header_search",
"session_id": "sess_abc123"
}
}
{
"contact_id": "user_456789",
"event_name": "product_viewed",
"timestamp": 1672531260,
"event_id": "view_001",
"metadata": {
"product_id": "prod_WH001",
"product_name": "Sony WH-1000XM4 Wireless Headphones",
"product_category": "Electronics > Audio > Headphones",
"product_price": 299.99,
"currency": "USD",
"brand": "Sony",
"in_stock": true,
"product_rating": 4.5,
"total_reviews": 1247,
"referrer_source": "search_results"
}
}
Shopping Cart Journey
Add to Cart Event{
"contact_id": "user_456789",
"event_name": "product_added_to_cart",
"timestamp": 1672531320,
"event_id": "cart_add_001",
"metadata": {
"product_id": "prod_WH001",
"quantity": 1,
"variant_id": "color_black",
"cart_id": "cart_xyz789",
"unit_price": 299.99,
"cart_value": 299.99,
"cart_item_count": 1,
"add_source": "product_page",
"discount_applied": false
}
}
{
"contact_id": "user_456789",
"event_name": "checkout_started",
"timestamp": 1672531500,
"event_id": "checkout_001",
"metadata": {
"cart_id": "cart_xyz789",
"cart_value": 299.99,
"item_count": 1,
"shipping_method": "standard",
"payment_method_selected": "credit_card",
"coupon_code": "WELCOME10",
"discount_amount": 29.99,
"final_amount": 269.99,
"currency": "USD"
}
}
{
"contact_id": "user_456789",
"event_name": "order_completed",
"timestamp": 1672531800,
"event_id": "order_001",
"metadata": {
"order_id": "ORD_2023_001",
"order_value": 269.99,
"payment_method": "visa_ending_1234",
"shipping_method": "standard_delivery",
"products": ["prod_WH001"],
"quantities": [1],
"shipping_address": "New York, NY",
"estimated_delivery": "2023-01-03",
"is_first_purchase": false,
"order_source": "web"
}
}
SaaS & Software
User Onboarding Flow
Account Registration Event{
"contact_id": "user_789012",
"event_name": "user_registered",
"timestamp": 1672532000,
"event_id": "reg_001",
"metadata": {
"registration_method": "email",
"email_domain": "company.com",
"referral_source": "google_ads",
"utm_campaign": "winter_promotion",
"selected_plan": "starter",
"team_size": "1-10",
"industry": "marketing",
"use_case": "email_campaigns",
"trial_days": 14
}
}
{
"contact_id": "user_789012",
"event_name": "feature_first_used",
"timestamp": 1672532400,
"event_id": "feature_001",
"metadata": {
"feature_name": "email_builder",
"feature_category": "core",
"time_to_adoption": 3600,
"user_tenure_days": 1,
"session_id": "sess_def456",
"guided_tour_completed": true,
"help_docs_accessed": ["getting_started", "email_templates"]
}
}
Engagement & Usage
Project Created Event{
"contact_id": "user_789012",
"event_name": "project_created",
"timestamp": 1672532800,
"event_id": "proj_001",
"metadata": {
"project_id": "proj_ABC123",
"project_name": "Q1 Newsletter Campaign",
"project_type": "email_campaign",
"template_used": "newsletter_modern",
"team_members_invited": 2,
"estimated_send_volume": 5000,
"creation_source": "dashboard"
}
}
{
"contact_id": "user_789012",
"event_name": "subscription_upgraded",
"timestamp": 1672533200,
"event_id": "sub_upgrade_001",
"metadata": {
"previous_plan": "starter",
"new_plan": "professional",
"upgrade_reason": "usage_limit_reached",
"annual_billing": true,
"upgrade_value": 588.00,
"features_unlocked": ["advanced_analytics", "a_b_testing", "priority_support"],
"trial_days_remaining": 7
}
}
Media & Entertainment
Content Consumption
Video Started Event{
"contact_id": "user_345678",
"event_name": "video_started",
"timestamp": 1672534000,
"event_id": "video_start_001",
"metadata": {
"video_id": "vid_DEF789",
"video_title": "Advanced React Patterns",
"video_duration": 2400,
"video_category": "Technology",
"series_id": "series_react_mastery",
"episode_number": 5,
"video_quality": "1080p",
"device_type": "desktop",
"player_version": "v2.1.0",
"autoplay": false
}
}
{
"contact_id": "user_345678",
"event_name": "video_progress",
"timestamp": 1672534600,
"event_id": "video_progress_001",
"metadata": {
"video_id": "vid_DEF789",
"progress_percentage": 25,
"watch_time": 600,
"playback_speed": 1.0,
"quality_changes": 0,
"paused_count": 2,
"seek_count": 1,
"engagement_score": 0.85
}
}
{
"contact_id": "user_345678",
"event_name": "content_creator_followed",
"timestamp": 1672535000,
"event_id": "follow_001",
"metadata": {
"creator_id": "creator_tech_guru",
"creator_name": "Tech Guru",
"creator_category": "Technology",
"follower_count": 125000,
"follow_source": "video_page",
"notification_enabled": true,
"user_following_count": 47
}
}
Food & Beverage Delivery
Restaurant Discovery
Restaurant Search Event{
"contact_id": "user_901234",
"event_name": "restaurant_searched",
"timestamp": 1672535400,
"event_id": "rest_search_001",
"metadata": {
"search_term": "italian pizza",
"location": "Manhattan, NY",
"delivery_time_filter": "30_minutes",
"price_range_filter": "$$",
"cuisine_filters": ["italian"],
"dietary_filters": ["vegetarian_options"],
"results_count": 18,
"sort_by": "delivery_time"
}
}
{
"contact_id": "user_901234",
"event_name": "menu_item_viewed",
"timestamp": 1672535600,
"event_id": "menu_view_001",
"metadata": {
"restaurant_id": "rest_mario_pizza",
"restaurant_name": "Mario's Authentic Pizza",
"item_id": "item_margherita_large",
"item_name": "Large Margherita Pizza",
"item_category": "Pizza",
"item_price": 18.99,
"item_description": "Fresh mozzarella, basil, tomato sauce",
"dietary_tags": ["vegetarian"],
"prep_time": 20,
"popularity_rank": 2
}
}
Order & Delivery Journey
Order Placed Event{
"contact_id": "user_901234",
"event_name": "order_placed",
"timestamp": 1672536000,
"event_id": "order_food_001",
"metadata": {
"order_id": "ORD_FOOD_001",
"restaurant_id": "rest_mario_pizza",
"order_value": 28.47,
"delivery_fee": 2.99,
"service_fee": 1.99,
"tip_amount": 4.50,
"total_amount": 28.47,
"items": [
{
"item_id": "item_margherita_large",
"quantity": 1,
"unit_price": 18.99,
"customizations": ["extra_cheese"]
}
],
"delivery_address": "123 Main St, Apt 4B",
"estimated_delivery": 35,
"payment_method": "credit_card"
}
}
{
"contact_id": "user_901234",
"event_name": "delivery_status_updated",
"timestamp": 1672536800,
"event_id": "delivery_update_001",
"metadata": {
"order_id": "ORD_FOOD_001",
"status": "out_for_delivery",
"previous_status": "preparing",
"estimated_arrival": 1672537200,
"driver_id": "driver_john_d",
"driver_name": "John D.",
"driver_rating": 4.8,
"delivery_vehicle": "bicycle",
"live_tracking_enabled": true
}
}
Gaming & Entertainment
Game Session Events
Game Session Started Event{
"contact_id": "user_567890",
"event_name": "game_session_started",
"timestamp": 1672537200,
"event_id": "game_start_001",
"metadata": {
"game_id": "adventure_quest_mobile",
"game_version": "v1.2.3",
"player_level": 15,
"character_class": "warrior",
"game_mode": "story_campaign",
"chapter_id": "chapter_3",
"device_type": "mobile",
"platform": "ios",
"session_id": "game_sess_xyz123"
}
}
{
"contact_id": "user_567890",
"event_name": "achievement_unlocked",
"timestamp": 1672537800,
"event_id": "achievement_001",
"metadata": {
"achievement_id": "first_boss_defeated",
"achievement_name": "Dragon Slayer",
"achievement_category": "combat",
"achievement_rarity": "rare",
"points_earned": 100,
"reward_type": "gold",
"reward_amount": 500,
"player_level": 15,
"completion_percentage": 0.25
}
}
{
"contact_id": "user_567890",
"event_name": "in_app_purchase_completed",
"timestamp": 1672538400,
"event_id": "iap_001",
"metadata": {
"product_id": "gold_pack_large",
"product_name": "Large Gold Pack",
"product_type": "consumable",
"price_usd": 9.99,
"local_price": 9.99,
"currency": "USD",
"store": "app_store",
"purchase_location": "shop_main",
"player_level": 15,
"gold_amount": 10000,
"bonus_percentage": 20
}
}
Healthcare & Fitness
Fitness Tracking
Workout Started Event{
"contact_id": "user_111222",
"event_name": "workout_started",
"timestamp": 1672539000,
"event_id": "workout_001",
"metadata": {
"workout_id": "workout_hiit_001",
"workout_name": "30-Min HIIT Blast",
"workout_type": "HIIT",
"workout_category": "cardio",
"instructor_id": "trainer_sarah_j",
"estimated_duration": 1800,
"difficulty_level": "intermediate",
"equipment_needed": ["dumbbells", "mat"],
"calories_target": 300,
"device_type": "mobile"
}
}
{
"contact_id": "user_111222",
"event_name": "health_metric_logged",
"timestamp": 1672540800,
"event_id": "health_log_001",
"metadata": {
"metric_type": "weight",
"metric_value": 165.5,
"metric_unit": "lbs",
"measurement_date": "2023-01-01",
"data_source": "manual_entry",
"goal_progress": 0.75,
"trend_direction": "decreasing",
"notes": "Morning weigh-in after workout"
}
}
Financial Services
Account Activity
Transaction Event{
"contact_id": "user_333444",
"event_name": "transaction_completed",
"timestamp": 1672541400,
"event_id": "txn_001",
"metadata": {
"transaction_id": "TXN_2023_001",
"transaction_type": "transfer",
"amount": 250.00,
"currency": "USD",
"from_account": "checking_001",
"to_account": "savings_001",
"category": "savings",
"method": "mobile_app",
"fee_amount": 0.00,
"balance_after": 1750.00,
"merchant_name": null,
"is_recurring": false
}
}
{
"contact_id": "user_333444",
"event_name": "investment_order_placed",
"timestamp": 1672542000,
"event_id": "invest_001",
"metadata": {
"order_id": "INV_ORD_001",
"order_type": "buy",
"security_symbol": "AAPL",
"security_name": "Apple Inc.",
"quantity": 10,
"order_value": 1500.00,
"order_method": "market_order",
"account_type": "individual_taxable",
"portfolio_percentage": 0.15,
"investment_goal": "growth"
}
}
Education & Learning
Course Engagement
Lesson Started Event{
"contact_id": "user_555666",
"event_name": "lesson_started",
"timestamp": 1672542600,
"event_id": "lesson_001",
"metadata": {
"course_id": "course_javascript_fundamentals",
"course_name": "JavaScript Fundamentals",
"lesson_id": "lesson_variables_functions",
"lesson_name": "Variables and Functions",
"lesson_number": 3,
"lesson_type": "video",
"estimated_duration": 900,
"difficulty_level": "beginner",
"prerequisites_completed": true,
"course_progress": 0.20
}
}
{
"contact_id": "user_555666",
"event_name": "assessment_completed",
"timestamp": 1672543500,
"event_id": "assessment_001",
"metadata": {
"assessment_id": "quiz_js_basics",
"assessment_type": "quiz",
"score": 85,
"max_score": 100,
"passing_score": 70,
"passed": true,
"questions_total": 20,
"questions_correct": 17,
"time_taken": 600,
"attempts": 1,
"lesson_id": "lesson_variables_functions"
}
}