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Meet AamPT

AamPT is your assistant for building scalable, personalized content in Aampe.
It helps product, marketing, and engineering teams create structured, testable message libraries so agents can deliver always-personalized experiences at scale.

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What AamPT Can Do

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Content Structuring

  • Breaks messages into components (Greeting, Value Proposition, Offering, Incentive, CTA, Tone, Other).
  • Generates alternates for each component, allowing Aampe agents to mix and match for endless variation.
  • Applies labels to each alternate, creating the semantic scaffolding agents need to learn what works best.

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Content Expansion

  • Suggests new Topics across Evergreen, Triggered, and Tactical content types, ensuring coverage across the customer journey.
  • Recommends additional alternates, tones, and framings to keep content fresh and prevent stagnation.
  • Helps map product features into a Content Coverage Map, highlighting gaps and opportunities for personalization.

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Personalization Support

  • Anchors value propositions in core human values (e.g., Control, Convenience, Trust) to make messaging resonate.
  • Creates user-centric “inner voice” statements that align offerings with real customer motivations.
  • Ensures content supports achieving TACIR (Target Agent-Customer Interaction Rate) by diversifying topics and surfaces.

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Why Use AamPT?

AamPT helps you move beyond campaigns to content as infrastructure—a dynamic, labeled library that fuels Aampe’s learning system. Instead of one-off messages, you build modular content that agents can test, learn from, and reuse across channels and surfaces. The result: faster learning, deeper personalization, and a content system that grows with your users and your product.