> ## Documentation Index
> Fetch the complete documentation index at: https://kb.aampe.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create an Email Message

> Personalization is so much more than 'hello {first-name}'

## How to Create Emails in Aampe

<iframe className="w-full aspect-video rounded-xl" src="https://www.loom.com/embed/0888f1b98005400696ac90b4722ff482?sid=58358e7d-8c6c-4803-9e95-dcc6c7713ca7" title="YouTube video player" frameBorder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowFullScreen />

## Step 1: Create a Template

Under **Message Settings > Email templates**, click **Create**.

<img src="https://mintcdn.com/aameo/KymHHM6DpZTEbCZ1/images/email/email-template-menu.png?fit=max&auto=format&n=KymHHM6DpZTEbCZ1&q=85&s=6eaf3d0028001619ea4da4f674670c83" alt="Email Template Menu" width="2954" height="1594" data-path="images/email/email-template-menu.png" />

Give your new template a name. You will also choose if you want to design with Aampe's template builder or create the email via HTML.

<img src="https://mintcdn.com/aameo/KymHHM6DpZTEbCZ1/images/email/create-email-template-menu.png?fit=max&auto=format&n=KymHHM6DpZTEbCZ1&q=85&s=7bd10e31339b5eb73e8eb9dc202ada39" alt="Create Email Template Menu" width="2954" height="1594" data-path="images/email/create-email-template-menu.png" />

### Aampe Email Template Builder

The email template builder is a no-code interface that allows you to construct visually appealing emails that immediately connect with Aampe's personalization features.

Simply drag the components onto the canvas and arrange them however you like.

<img src="https://mintcdn.com/aameo/KymHHM6DpZTEbCZ1/images/email/email-builder.png?fit=max&auto=format&n=KymHHM6DpZTEbCZ1&q=85&s=32066470caebc161fefeffc8322da314" alt="Email Builder" width="2954" height="1594" data-path="images/email/email-builder.png" />

Looking for a novel image? Use the **Magic Image** feature to create new images on the fly.

<img src="https://mintcdn.com/aameo/SQnCUkMWC7MRF-zu/images/email/email-image-maker.png?fit=max&auto=format&n=SQnCUkMWC7MRF-zu&q=85&s=fbe5bd5345240829d6ac34010750428c" alt="Email Image Maker" width="2954" height="1594" data-path="images/email/email-image-maker.png" />

### Dynamic Fields

When building out the email template, use a `{{fieldname--field}}` placeholder to designate dynamic fields.

Refer to the following syntax to insert dynamic fields:

| **Element**                    | **Dynamic field format** |
| ------------------------------ | ------------------------ |
| Single line header             | `{{headline--field}}`    |
| Another Single line header     | `{{headline_2--field}}`  |
| Multi-line Body                | `{{body--multiline}}`    |
| Another Multi-line Body        | `{{body_2--multiline}}`  |
| Button labels                  | `{{button--field}}`      |
| Another button label           | `{{button_2--field}}`    |
| Button URL                     | `{{button_url--link}}`   |
| Image URL for image components | `{{image_url--image}}`   |
| Image Link (on click of image) | `{{image_url--link}}`    |

* If you're comfortable editing HTML, you can place the dynamic fields *anywhere*. Image URLs, font sizes, or text.

<img src="https://mintcdn.com/aameo/F064v-nPGUATO4Kn/images/email/dynamic-field-example.png?fit=max&auto=format&n=F064v-nPGUATO4Kn&q=85&s=257c36cad4da2d5d0014a4a47f32a2d7" alt="Dynamic Field Example" width="2954" height="1594" data-path="images/email/dynamic-field-example.png" />

When your template is ready, press **Publish** to make the template visible to your content catalog.

## Step 2: Populate a Template with Content

In the **Messages** panel, click **Create a New Message** to bring up the following menu. Click **Email**.

<img src="https://mintcdn.com/aameo/uAwB1JnG2GI7gcfy/images/email/messages-channel-menu-email.png?fit=max&auto=format&n=uAwB1JnG2GI7gcfy&q=85&s=9ff44b5fea95c1e2919305bad9197b23" alt="Messages Channel Menu Email" width="2954" height="1594" data-path="images/email/messages-channel-menu-email.png" />

Fill out the Message Setup form

* Give your message a name
* Choose your template
* Select your [audience](/user-guide/using-aampe/audiences/audiences)
* Designate a sender (from field).

You can also add any tags, [triggers](/user-guide/using-aampe/audiences/triggers), or labels, as needed.

<img src="https://mintcdn.com/aameo/zlYF9MS9NbSVNa-s/images/email/email-message-setup.png?fit=max&auto=format&n=zlYF9MS9NbSVNa-s&q=85&s=453af8ec55e7faa5315caf8c5761e196" alt="Email Message Setup" width="2954" height="1594" data-path="images/email/email-message-setup.png" />

Click **Next**.

To build out the dynamic content for your email

* Enter text
* Highlight any text you would like to vary across users
* Create the specific variants

<img src="https://mintcdn.com/aameo/f8E3ST10qN55dpxt/images/email/message-composer.png?fit=max&auto=format&n=f8E3ST10qN55dpxt&q=85&s=5b9545717b3be18af84ad9f98c040c66" alt="Message Composer" width="2954" height="1594" data-path="images/email/message-composer.png" />

Need a refresher on components and labels? See [here](/user-guide/using-aampe/messages-by-channel/component_and_labels) for a deep dive with examples for each of our label groups.

For best results make sure each variant has a label. You can have hundreds of variants but should only create new labels when necessary.

<img src="https://mintcdn.com/aameo/f8E3ST10qN55dpxt/images/email/message-variants.png?fit=max&auto=format&n=f8E3ST10qN55dpxt&q=85&s=5a58640f0d8ec7fb50269048c8cb4665" alt="Message Variants" width="2954" height="1594" data-path="images/email/message-variants.png" />

After creating all the variants, click **Next** and review all the alternates and labels for each field.

<img src="https://mintcdn.com/aameo/f8E3ST10qN55dpxt/images/email/check-variants.png?fit=max&auto=format&n=f8E3ST10qN55dpxt&q=85&s=ca9eabd8b696952c9fc69f4d21035ade" alt="Check Variants" width="2954" height="1594" data-path="images/email/check-variants.png" />

Make changes as needed and click **Next**.

### Scheduling

Choose your preferred scheduling heuristic.

* **Delegate to agents:** Your agents determine the ideal variant and time for each user.
* **Automated scheduling with guardrails:** Specify certain days of the week, specific calendar days, or hours of the day that agents can operate within.
* **One-at-a-time message scheduling:** Send to everyone at once, bypassing the agent.

<img src="https://mintcdn.com/aameo/EI4W5C7LjNnwhFRC/images/email/email-scheduling.png?fit=max&auto=format&n=EI4W5C7LjNnwhFRC&q=85&s=7cdfcaf89f2cc564cccf2eed4dc6dd6f" alt="Email Scheduling" width="2954" height="1594" data-path="images/email/email-scheduling.png" />

Click **Next** for a final review.

In the final panel you can click through alternates to inspect the final result. You can also send a test email to yourself or someone else for a high-fidelity test.

<img src="https://mintcdn.com/aameo/EI4W5C7LjNnwhFRC/images/email/review.png?fit=max&auto=format&n=EI4W5C7LjNnwhFRC&q=85&s=245cdedab72c2db91227ed8c0df0f9ea" alt="Review" width="2954" height="1594" data-path="images/email/review.png" />

Click **Save**. Your email message is available for agents to send.
